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Gelco's Seaside Furniture Re-Opening Moved to Mid-August

Originally planned for Aug. 1, Gelco Furniture will be re-opening Seaside Furniture on Route 37, before Thomas A. Mathis Bridge. Grand celebration for the re-opening is now planned for Labor Day weekend.

Israel "Izzy" Lindner, the owner of Gelco Furniture in Ocean Township, had planned to re-open on Aug. 1. Now, Lindner plans to officially open Gelco's Seaside Furniture in mid-August, according to his daughter Lara.

Lindner bought the Toms River store earlier this summer after it went .

"We are now hoping to open mid-August with a big, grand re-opening on Labor Day," Lara said. "We will be opening and moving things in the next couple of weeks but we officially will open beginning of August but hope to be set up fully by the middle of the month."

Gelco Furniture plans to create a combination of both Seaside Furniture and a lot of Gelco custom finished products to get the "best of both worlds," according to Lara.

Lindner's company has ordered 40,000 square feet of merchandise for its new establishment, which has hindered the moving process. 

"[The merchandise] will take a lot of time to be built," Lara said. "We want to re-open the right way."

The company plans to revamp the outside of the establishment in due time, but plans to keep the longstanding name to now become Gelco's Seaside Furniture. 

Israel Lindner purchased in Ocean Township in 1994. Gelco's Route 35 showroom had been in business for 54 years before Lindner's purchase.  A second store was then opened in Brick in 2001 and was later moved to Hooper Avenue in Toms River in 2007. 

Seaside Furniture was founded in May 1953 by John B. Steigerwald, Bill Wittenburg and Jimmy Armstrong. The store opened on The Boulevard in Seaside Heights before Steigerwald, president of the company, bought out Wittenburg and Armstrong. Steigerwald moved the store in 1962 to its current location in Toms River. 

Former owners Peggy McGarry and her two brothers, John P. and Thomas Steigerwald, had been running the business alongside their father, who retired in 2010.

Josie C February 05, 2013 at 06:03 PM
You can file with the DOCA and file an action in court for 3X what she paid for the furniture. Start an action for consumer fraud based on misrepresenting that they could deliver the items and UCC violations for not delivering as agreed, denying the consumer the right to cancel and/or not honoring the consumer's request to revoke the contract due to Gelco's non-performance. Less than $3,000 go to small claims. From $3,000 up to $15,000 go to Special Civil Part. (You must understand that these people count on the consumer not wanting to be bothered to file lawsuits, so they just keep your hard earned money waiting to see if you file). Make sure you file complaints with the BBB and Superpages (the phone book online). Also try the Toms River Chamber of Commerce and the FTC. Oh, and don't forget the IRS. I'm sure they are not claiming the money they steal from people. They have to be stopped from preying on the community.
C. Brown May 28, 2013 at 06:54 PM
Charlie B. Terrible experience with this new owner. Took my money for deposit $844.50 and told me the supplier went out of business. Now I am getting a run around for my deposit back. Definitely not the the same Seaside Furniture.
Josie C May 28, 2013 at 07:16 PM
THERE IS A CLASS ACTION LAWSUIT NOW PENDING AGAINST GELCO FOR TAKING DEPOSITS AND NOT RETURNING THE MONEY WHEN THEY CAN'T FULFILL ORDERS AND PREYING ON UNSUSPECTING CONSUMERS. IF ANYONE IS INTERESTED IN FILING A CLAIM, REPLY TO THIS COMMENT.
Josie C May 28, 2013 at 07:17 PM
Charlie, there is a class action lawsuit pending.
C. Brown May 28, 2013 at 09:14 PM
Contacted the BBB today. They informed me that there is 5 unanswered complaints on Seaside Furniture and that they will not even respond back to them to address the complaints. Just as Josie C said they have an "F" rating with them. Thinking of filing a police report with Toms River.

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